Trending on Twitter #popular

As I was scrolling through my Twitter news feed last night I came across a very interesting tweet from one of my friends. It said: "Twitter is like one big family watching TV together." Wow. I  had never thought of it like that but it was completely accurate. My feed consisted of comments about everything from the Grammys to the final runs of the X Games to The Bachelor Wedding. Even though I personally was watching the X Games, I knew exactly what was going on in the Grammys when Kendrick Lamar and Imagine Dragons killed it on stage and Daft Punk won every award; simultaneously I knew all of Catherine's vows from The Bachelor Wedding. Everyone had an opinion and I knew them all, as if I was sitting right beside them watching each show.

(trends from January 26th)

Today Twitter has become a major source to keep up with the latest and greatest things going on in the world. If something gets trending, you will be sure to know about it within minutes of happening. The reason Twitter has done so well is because of the concept of  the "live feed." As it happens, you see every reaction and update in real-time.

My Twitter feed personally is full of game scores, the latest recruiting statuses, and a plethora of coaching changes. This is where I look to get the most updated information when I don't have time to look up full stories online. Every team, agency, venue, and player seems to have an account today; this is how they stay connected with the fan base. This brief interactions with players are more personal than just reading a story or seeing them on TV.

(fans reach out to football player Orson Charles for his birthday)

The sport industry has caught on to the power of marketing through Twitter. I look forward to seeing the continuation of highlights, fan interactions, and quick headlines. Look out for next week when I tie this Sunday's Super Bowl buzz to Twitter.