Jessica Miller : The Olympics on Social Media

So I tend to write a lot about football (bet you can't guess my favorite sport) so I decided to dedicate this blog to something different. In the middle of my next football related post, an ad game on that really interested me. It was Samsung's new ad that included families watching and reenacting highlights of the Olympic Games together. I loved it! It was adorable seeing little kids aspiring to be the next Olympic great. So I decided to think a little more about what social media has really done for this Olympic Games and came up with 3 main things.

1. #SochiProblems

As many of you have seen over the last week or so, Sochi has had a few problems for the arriving guests all over the world and people were not afraid to speak up about it. Sochi Problems became a twitter sensation overnight and has over 341,000 followers! Sochi Problems has definitely created buzz for the Olympic Games but maybe not in the way Russia would have originally wanted.

2. All the Crazy Faces

Maybe my favorite part of all the social media buzz is the snapshots of crazy faces Olympic athletes make mid-routine. I have been cracking up non-stop watching these blow up my newsfeed and honestly it has made me want to watch some events I may normally not be interested in (ice skating) more just so I can catch a glimpse of the next crazy face.

(perhaps my favorite one: Yakov Godorozha of Ukraine)

3. Same Superstars, New Perspective (Sochi Selfies)

Perhaps my favorite part about the Olympic Games is all of the heartwarming, underdog hero stories. I eat that stuff up! Social has allowed for all athletes from decorated medalists to crowd favorites to provide their new fans with raw emotion. Many athletes have tweeted emotions and "instagrammed selfies" to give fans a personal look into the Games. Every year there are superstars, but it makes them that much more lovable when you get to see a little bit of the personality behind the medal!